First Direct, Little Frill campaign site
First Direct Frilly Campaign Site
A frilling campaign site

JWT created a TV advert for First Direct featuring Little Frill, a frilled necked lizard who is frustrated by poor customer service. The solution to this being First Direct.

Working as lead designer at Nice Agency and with the creatives from JWT I created a site to help bring Frilly and his world to life.

The look of the site is based around the Little Frillís flat, specifically his fridge which features (albeit briefly) in the ad. By clicking on different parts of the fridge you can view the TV ad, watch outtakes, play a game and read Frillyís tweets. You can also find info on more serious stuff such as mortgages and current accounts.
First Direct Frilly Campaign Site
First Direct Frilly Campaign Site